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The history behind the mystery
It all began in Stockholm the summer of 2005. Superior wear started off as the first European clothing brand with a strong association to MMA. The brand was built up in relation with the sport’s subculture, where a real mystique grew around the brand. The hard attitude of one of the world’s toughest sports was woven into the image of our clothing.
From the outset, the clothing label consisted of two different lines, one which aims to sports and the other for street wear. Superior Wear was the first European clothing brand to use MMA pros as ambassadors and models in order to back up the brands attitude. Immediately fighters around the world got interested in the clothes worn by top performers at some of the world’s most prestigious MMA promotions.
2008 We held our first MMA event: “superior challenge 1 - the uprising”, which broke the record attendance for all MMA events in Scandinavia, and laid the foundation for what Swedish MMA is today. After the first event people wanted more and the show quickly grew to become one of the world’s largest promotions, with over 100 million viewers around the world. Superior challenge stands for high quality adrenaline-full sport entertainment, which is also reflected in the garments.
Today Superior Group International is one of the world’s largest MMA groups containing Superior Wear, Superior Gear, Superior Management and Superior Challenge.
Our designers have developed the clothing in close cooperation with fighters and athletes in order to successfully achieve the highest quality and functionality of this unique brand. MMA is the world’s toughest and fastest-growing sport. Superior wear is the only brand that can really account for its attitude and credibility.
The Original Swedish fightwear established 2005